EL RANCHO DEL BURRITO MENU DESIGN
Social Media, Editorial, Illustration, Typography
Commissioned menu designs for El Rancho Del Burrito, based in Belford, IN.
Commission
VIEW PROJECT
SUMMARY
I took on a commission for a Mexican Restraunt in Belford, IN. The owner requested for new menus to match their current signage. My constraints were to use the mascot, red and yellow colors, and limited to a scale of 14x18in. I also took it upon myself to redesign the current mascot and create some social media posts as well.
SOFTWARE USED
Adobe Illustrator
DURATION
3 weeks
MENU DESIGN
Based on the current signage, I knew that I needed to begin reimagining how to present the new menus in a new fashion. I wanted to tie into the Hispanic aesthetic since the restraunt solely offers mexican food.
MASCOT REDESIGN
During this project I wanted to recreate the current mascot into a different style. My goal was to create the current Red Chili Pepper into a more approachable character, and vectorizing the character would allow my client to use the design for any kind of future situation it may be needed for.
