THE TRAIL BLAZER LOGO DESIGNS

Logos, Typography, Branding

Requested logo designs from The Trail Blazer, based in Morehead, KY. Done as a class project for Graphic Design II (ART305) with Professor Joel Knueven at Morehead State University.

College Work

VIEW PROJECT

SUMMARY

The Trail Blazer, a news media outlet that covers news for Morehead State University and all of Eastern Kentucky, approached my Graphic Design II class requesting a new logo. They wanted something more to represent them, compared to just the captialized "TB MEDIA" they previously used. I completed the project with 2 finalized logos to present.

SOFTWARE USED

Adobe Illustrator

DURATION

2 weeks

IMPLEMENTATIONS

LOGO 1 - FLAME, QUILL & EAGLE

My first logo concept actually started with the idea of a flame. I wanted to play off of the idea of "blaze" in a more literal term. This concept ended up being combined with two other ideas. The bald eagle, an abundantly found bird in Eastern Kentucky and also the mascot of Morehead State University, was tied into the design. Lastly, I also incorporated a quill pen as the wing of the bird to represent the news outlet.

PROGRESSION

EARLY DEVELOPMENT

IMPLEMENTATIONS

LOGO 2 - EAGLE INTO QUILL PEN

My second logo was developed around one of my earlier concepts, having an eagle and a quill pen. I really enjoyed the look of using the feather of a quill pen as the wing of the eagle, so this led to me using the tip of the pen as the talons of the eagle.

LOGOS

EARLY DEVELOPMENT

IMPLEMENTATIONS

LOGO 3 - EAGLE NEWSPAPER

My last logo concept for this project I stayed with the idea of the eagle, but instead of a quill pen I wanted to create around a newspaper. This would be a direct correlation to the news outlet, creating a unique symbolism of both the eagle and the paper.