LOGO
Concept: Develop a circular based logo to imitate the turning motion of a record. After researching, I learned about record adapters and decided to create my own version of the adapter to use as PROX-E's primary symbol. This took multiple iterations, and as I developed more versions, I wanted to include 4 prongs instead of the normal 3 that I fequently found.
SENIOR BFA PROJECT - PROX-E BRANDING
Passion Project
College Work
Branding, Social Media, Print, Motion Graphics
Branding project created during Advanced Digital Study (ART434) working alongside Professor Gary Mesa-Gaido at Morehead State University.
VIEW PROJECT
PROMOTIONAL DESIGNS
PROX-E is about the listening experience. I wanted to bring a balance between the vintage feel of a record player along with the technology of gaming. These designs could be used for social media, posters, and illuminated signage.
WHAT IS PROX-E?
PROX-E (pronounced proxy) is a mock store that specializes in selling music records, but the music is from video games. The name was derived from the word proxy, where PROX-E is the direct relationship of people to their experience with music inside of video games. A collaborative series with 5 different games was also created for this project. View the Collab Series Here.
SOFTWARE USED
Adobe Illustrator, Photoshop, After Effects
DURATION
4 months
